PROJECT: BRAND IDENTITY
CH-Sport supplies Minor League Baseball teams with sports-wear for their players and fans. A redesign of products, packaging and various marketing materials were needed for their MiLB Program.
Vintage photographs and type help create the visual identity of CH-Sport Classic. Integration of type & image create a cohesive message and reinforces brand recognition.
PROJECT: CD PACKAGE
CLIENT: FEAR OF EIGHT
Haunting atmospheric imagery becomes a window to Fear of Eight’s stark, apocalyptic and hypnotic industrial sound and sets a tone for other marketing & promotional materials.
The pervading tone and atmosphere of a piece can resonate with the viewer and influence the mood of the message; in this case, a tone of surreal mystery.
CLIENT: SOUTHWICK GOLF
Scorecard redesign which emphasizes a logical, user friendly hierarchy of information with easy to read course layout illustrations, as well as a new logo for Southwick Golf Course.
Careful attention to the arrangement and emphasis of visual elements in a design, will make the information more dynamic, legible and easier to use.
PROJECT: CD PACKAGE
CLIENT: LI'L RONNIE & THE GRAND DUKES
CD package for "Do What'cha Do", which is the third release from Li'l Ronnie & The Grand Dukes in which the band returns to the roots of traditional blues.
Pattern not only adds a visual tactile quality to design but can elude through it’s style a meaning that (combined with other graphic elements) contribute to the totality of the message.
PROJECT: TICKET PROMO
Summer screenprint sales specials were promoted with vintage style tickets and distributed at trade shows, sales calls & direct mail. The innovative design reinforces CH-Sport's brand identity.
When developing a promotional campaign, unique and interesting design solutions will stand out and create more interest and public awareness.
Wedding invitation that includes response card and information foldout. My goal was to create a simple, elegant design that was inspired by the history and grandeur of the Jefferson Hotel.
A well crafted project can be more than just a design solution, but an artifact that has great personal meaning and will be treasured, as in the case with this wedding invitation.
CH-Sport’s annual catalog kicks off their new product line of sportswear and graphics for the Fall Season and features detailed information about their wide range of products.
In the instance of projects that have a great deal of information to discern (like this catalog with it’s variety of products) a clean, organized, easy to read layout is important.
PROJECT: DESIGN GUIDE
Compact, portable, easy to use reference guide for screenprint designs. Design information is put together like a PMS color guide, so each design can easily be referred to.
The fusion of innovative design and easy to use reference information is the key to this project's success.
PROJECT: LOGO DESIGNS
A variety of logos and designs can be found here.
Whether it’s creating a simple tee shirt design or part of a more complex branding strategy, the development of a unique and recognizable logo is at the core of creating brand identity.